On the opposite end of the spectrum, loud pounding music may be effective for bars one 2008 study showed that men ordered an average of one more drink in louder bars than in quieter ones, and finished their drinks more quickly.Īfter the war, Squier decided to use this technology to deliver music to homes and restaurants and hotels. A 1982 study conducted in supermarkets revealed that slow-tempo music was shown to slow customers, and they purchased more as a result. The specific calculus about mood varies by business type. (Wagner measured “80 decibels in a dimly lit wine bar at dinnertime 86 decibels at a high-end food court during brunch 90 decibels at a brewpub in a rehabbed fire station during Friday happy hour.”)Īdding ambient music to these spaces is about setting and controlling a nearly invisible emotional forcefield for consumers ambient music for shopping spaces, these days, is meant to soothe you or pump you up, and generally nudge your habits toward consumption. Wagner’s piece, “How Restaurants Got So Loud,” explains how some restaurants are louder than freeways or alarm clocks, at 70 decibels, making it almost impossible to hear a dinner companion, since trendy building materials such as slate and wood don’t absorb much sound.
Noise pollution in urban spaces is also on the rise, as Kate Wagner noted in a 2018 article from The Atlantic. There’s almost no question that our lives are increasingly filled with sound.
CHILL BACKGROUND MUSIC MOVIE
“I was sitting in the theater and three ads came on in a row before the movie started. “Almost all of that needs music,” Cooper says demand is “off the hook.”īackground music comes in a variety of flavors: piped-in playlists curated by sound designers for hotels or fast food restaurants custom-made background music for big-budget commercials algorithmic Spotify playlists with chill, lo-fi beats and stock music, which permeates our environment often imperceptibly, in airports, Instagram Stories, furniture showrooms, grocery stores, banks, and hospital lobbies. YouTube claims that 500 hours of content are uploaded to the platform every minute. The demand for royalty-free music is growing, in large part because of the explosion of YouTube and Instagram, where influencers-especially in the beauty and travel realms-display an enormous appetite for sonic content, but often lack the pocket money to pay royalties on popular songs. Background music has been big business for nearly a century, and in recent decades it’s been transformed by factors that are reshaping the music industry at large: streaming, algorithms, and social media. It’s about the ubiquity and increased homogeneity of certain kinds of mood-setting songs. “It was all our music.”Ĭooper’s story isn’t really about transcontinental coincidence. “I was sitting in the theater and three ads came on in a row before the movie started,” she explains. “‘I’m going home for a holiday.’” After she landed in Australia and spent a few days sleeping off her jet lag, she went to the movies. “I was like, ‘Can you just stop?’” she told me about the experience. This time, it was the music playing in the background of the in-flight safety video. Then it happened again, after she boarded her flight. When Cooper arrived at the airport, she felt another flicker of recognition: the music playing inside the terminal sounded familiar to her, despite being pointedly inconspicuous. It was music licensed from PremiumBeat, a royalty-free music library owned by Shutterstock that together contain upwards of 22,000 songs, and where Cooper works as a producer. Once, while riding in a taxi in Montreal on the way to the airport to visit family in Brisbane, Australia, she heard a strain of music playing in the background on a screen in the cab. Kate Cooper has a story she likes to tell.
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